Susan Avery – Founder, CEO and Creative Director
Susan began her journey in floristry at just 15 years old, stepping into a local flower shop (tipped off by a friend) and discovering what would become a lifelong calling in botanical design.
What started as after-school work quickly evolved into a deep understanding of flowers, composition, and the emotional significance they carry.
Susan's work is known for craftsmanship and uncompromising quality.
Nearly five decades later, Susan is recognised as one of Sydney’s most respected luxury florists, known for refined craftsmanship, timeless style, and uncompromising quality.
As the founder and creative force behind Susan Avery Flowers & Events, she has built a distinguished reputation for premium wedding flowers, sophisticated corporate floral installations, and bespoke event styling throughout Sydney. Her work is sought after for its elegance, structure, and quiet confidence — never excessive, always considered.
Luxury wedding floral arrangements
Susan’s philosophy centres on seasonality, proportion, and enduring beauty.
She believes exceptional floral design begins with premium blooms sourced from trusted Australian growers, handled with care and arranged with intention.
Her European-influenced training informs her disciplined technique, while her distinctly Australian sensibility ensures each arrangement feels natural, fresh, and relevant to its setting.
Balanced composition, textural layering, and harmonious colour palettes define her signature aesthetic.
Under her creative direction, the studio continues to deliver luxury floral arrangements for weddings, corporate events, private celebrations, and landmark Sydney venues.
Resting after a wedding installation on Sydney Harbour
Ethical sourcing, meticulous attention to detail, and personalised client service remain central to the brand.
Susan’s enduring vision ensures that every bouquet and installation carries not only beauty, but legacy, integrity, and artistic excellence — qualities that have positioned Susan Avery Flowers & Events as a leader in high-end Sydney floristry.
Refined, bespoke blooms for events and people.
Sydney based.
Call our team on +61 (2) 9363 1168 or email us avery@susanavery.com