Planning Flowers for a Corporate Event
Build a corporate floral brief around the purpose of the event, the venue, brand colours and practical installation requirements.
Define the occasion
Start with what the event needs to achieve and the atmosphere you want guests to experience. A product launch, client dinner and staff celebration may call for different floral choices, but the brief should come from your actual event rather than a formula.
Set a realistic budget
Share a working budget early. Together we can discuss where flowers will have the greatest value in the room: the arrival point, a stage, a central display or the tables. There is no universal percentage of an event budget that must be spent on flowers.
Translate the brand into a design
Brand colours can guide the palette without every flower having to match a logo exactly. Consider the venue finishes, lighting and the way the event will be photographed. A repeated colour or shape can connect arrangements at different scales.
Think about the guest experience
Check sightlines across tables and towards speakers or screens. Avoid filling every surface simply to make the room look decorated. Discuss fragrance, circulation routes and the space needed for service, registration and audiovisual equipment.
Plan access and installation
Confirm loading access, security requirements, lift sizes, venue contact details and the available setup time. Agree who is responsible for moving arrangements during the event, and confirm pack-down, collection and hire-item returns.
Discuss sourcing and what happens next
Ask about seasonal options and substitutions rather than assuming one flower can be guaranteed. If local sourcing, reusable mechanics or reduced waste are priorities, include them in the brief. Discuss flowers going home with staff or being donated, subject to the recipient’s agreement.
Would you like a printable version?
Keep the original care sheet handy for reference.
Download the original printable PDF
Tell us about your event through our event enquiry form.
Photography: Charles McKean for Susan Avery.
